Complimentary Blueberry Juice

We live in a world with more choice than ever.

We also live in a world with an enormous amount of near-monopolistic corporate power and over decades, have conditioned consumers into certain purchasing habits. Many of these purchasing habits are sold with the language of convenience.

The same world allows for a movement of counter-culture.

I believe most people generally understand our food systems are broken, whether it is factory farming or chemical-laden vegetables. I also believe that if an alternative can be offered – even if it is slightly less convenient than the near-monopolistic store – there is more incentive than ever for the consumer to switch.

When the value of the product purchased exceeds that of the supposed convenience and dubious or dishonest quality of the supermarket is when the counter-culture can win.

It won’t happen overnight, but it is certainly happening. While our food systems may continue to be broken for some time yet, there are many viable alternatives of hard-working and honest folks delivering product of very high quality and value.

It exists for those who seek it.

It also exists for those who wish to create it.

There has never been a better time than now, to start a small farm, to start a small ranch, to start a community. There is always more resilience when people come together.

Graham

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